product designer at bwin
my day-to-day work focused on
user research & insights analysis
- running in-depth interviews and usability tests
- analyzing insights to identify customer pain points
- conducting competitor analysis
ideation workshops
generating and discussing ideas for new features or improvement to existing projects
wireframing, high-fidelity design and prototyping
- translating concepts into responsive accessible interfaces for mobile, tablet and web. designing for XL screens (betstations) tailored to their interaction scenarios and technical specifics
- participating in design review sessions with a team of 10 designers: presenting and defending own design decisions, providing feedback on peers' projects
- customizing core mocks for child companies by applying their UI guidelines while maintaining consistent UX structure and logic
handoff to developers
ensuring seamless implementation through detailed specs, continuous support, and pre-release design QA of the build
design system contribution
contributing to the company's design system by creating and documenting components based on the latest best practices in the industry
post-build documentation
summarizing implemented designs and documenting key decisions for future iterations and team alignment
continuous iteration
refining and enhancing mocks based on post-release monitoring of user behavior and product metrics
the project I am most proud of
led the redesign of the horse racing module in a year-long project, closely collaborating with business stakeholders and conducting in-depth user interviews to align it with other sports, reduce cognitive load, and improve user experience
to read my manager's feedback, check linkedin recommendations